What Does Gatherhold Look Like?

Hello,

My party will soon be visiting Gatherhold, capital of the Talenta Plains, in their upcoming session. And I've ALWAYS received excellent suggestions from yall.

After reading Keith Baker's article, Mysteries of the Talenta Plains, I learned that the TP's been diffused with Draconic magic, essentially poisoning land and preventing large, established settlements. So, in my mind, I had imagined Gatherhold to be a mobile, shanty-esque town. A town of trailer and yurts! Turns out that no, it's a permanent town!

So what unique characters define Gatherhold from other neighboring capitals and towns? What pulpy, flavorful details/fluff can I give my players to captivate/inspire them?

During the next session, the residents of Gatherhold will be celebrating the Sun's Blessing holiday, which will be shockingly interrupted/crashed by the new regional big bad. So I appreciate any and all advice, guidance, constructive criticism, etc that any of you have to give.

Thank you!