Why does epic keep doing melee weapons?

They never work well, they are never fun, and they are always inconsistent. And even among casual players- like plays 10 zb games a month casual, I have heard ZERO positive feedback on them.

I just dont get why every single season has to have a melee weapon now... the only season in the last chapter that didnt have one it was replaced with the marvel items, and so far there is one every season this chapter.

The bat doesn't seem too bad, its honestly just a worse version of the sword, unless the knockback somehow proves annoying when people are good with it, but it still just isnt fun IMO.

Curious why epic pushes them so hard? Any ideas?