All Caps Studio / Zara - PB&J or Oil and Water?

Filtering through the needless holiday spam in my inbox this morning, and I saw that All Caps Studio had collaborated with Zara of all places.

I would imagine that a majority of this forum is aware of ACS, but for those who are not, the brand was founded by Saeed Ferguson, has been on the front line for a lot of pertinent social and environmental issues.

Where I am getting at with this is, was this an unexpected pairing of brands? Zara has a massive reach but a questionable reputation on labour and the environment. Looking at Saeed's Twitter, he seems to be aware of this and is at least making light of the situation/having some fun with it.

To be clear, no pocket watching to be had. More so want to start a dialogue on the things smaller brands need to do to continue to expand, in vibe vein of BBSP writing on smaller brands toying with SSENSE orders instead of smaller boutiques.

Inb4 - No ethical consumption under capitalism.