Birchcliff area - anyone know this area well?

This is an area that I just started looking at. I was looking at the east york area but love how close this area is to the beaches (active family, love to use boardwalk/ beach V ball in summer) How are the schools (st John, birchcliff school) would this be a good area for young kids? Looks like there are some houses sitting on the market so hoping this could be a good time to snag a deal! Any insight about the area would be helpful :) Would this area be considered the bluffs?