Fizik Artica X5 - Feet Frozen

I bought these winter shoes to hopefully make cold feet thing of the past. I did my first ride with them earlier today. Wool socks, temperature at 40 when I started and dropped to 35 by the time I was done. Partly cloudy, no wind, no rain. My toes were frozen within an hour.

Am I doing something wrong? Is it possible to wear shoes wrong? Are they total garbage? I am frustrated.