Veterans…. What keeps you going?

I started the game last year so I still feel like there’s so much more I can still do And accomplish. But for those who have been playing it for the last 10 years or even 7+ years, what do you guys do in game? how do you guys still enjoy it after so many years

I started the game last year so I still feel like there’s so much more I can still do And accomplish. But for those who have been playing it for the last 10 years or even 7+ years, what do you guys do in game? how do you guys still enjoy it after so many years