Who is paying $3 for chips and cheese?

Seriously, how does a franchise arrive at this number and ever sell any of these?

If I get it in a box it's a sad amount of stale chips and the cheese cup is only 1/3 full. Who is out here satisfied paying $3 for that?

Seriously, how does a franchise arrive at this number and ever sell any of these?

If I get it in a box it's a sad amount of stale chips and the cheese cup is only 1/3 full. Who is out here satisfied paying $3 for that?